Moving the needle on road safety to promote accessible, equitable outcomes

It’s unsurprising that road safety has been revealed as a crucial concern for communities through the CROSSROADS study. The respondents’ focus on mobility, across all generations and geographies, highlights the importance of equitable access to various modes of transportation, including micromobility and public transport, which are fundamental for creating and connecting communities while reducing dependence on private vehicles.

Addressing road safety within this framework means recognising that equitable transportation options can significantly impact community wellbeing. Safer roads not only protect lives but also enhance access to essential services, employment opportunities and social connections, particularly for vulnerable populations such as the elderly, low-income families and those without access to private vehicles.

To move the dial on road safety and make a tangible difference, several actions can be undertaken by individuals, governments and industry partners:

• Promote micromobility and public transport: Governments and industry partners should invest in and promote micromobility options like bicycles and e-scooters, alongside robust public transportation systems. These modes are safer when supported by dedicated and well-designed infrastructure and clear regulations. Ensuring these options are accessible and affordable can reduce traffic congestion and accidents, fostering a safer environment for all road users.
• Implement comprehensive safety measures: Adopting a Vision Zero approach, which aims to eliminate all traffic fatalities and severe injuries, can be pivotal. This includes designing streets that prioritise safety, such as implementing lower speed limits, better pedestrian crossings and protected bike lanes. Additionally, utilising data and technology to monitor and improve traffic conditions can lead to more proactive safety interventions.
• Encourage policy and regulatory support: With the support of strong political leadership, policymakers must enact and enforce regulations that support road safety initiatives. This includes appropriately allocated funding for infrastructure improvements, incentives for using public and micromobility transport, appropriate speed limits and stringent safety standards for all road users.

By integrating best practice road safety approaches, we can build fair and resilient infrastructure that not only supports current generations but also ensures safer, more connected communities for the future.