Designing inspiring workplaces for tomorrow
At a glance
By creating inspirational, next-generation workplaces, we design environments that embody a business’s cultural and community values while also fostering a sense of pride and belonging. Through the integration of corporate identity, meaningful connections and sustainable design, we create spaces that inspire collaboration and accommodate diverse working styles, leaving a lasting impact on both businesses and the communities they serve.
Creating corporate identity
Workplace design begins with an understanding of corporate identity, vision statements and analysis of branding elements such as colour palettes, motifs and logos. Since the physical workplace can influence how clients and visitors view a company, it is important that the space reflects professionalism and trust. Achieving these design objectives requires a detailed brief that captures the client’s current and future business objectives, people-focused values and workplace initiatives. A comprehensive understanding of these topics allows us, as designers, to create a workspace that reflects the company’s corporate identity. It supports its strategic goals by building flexibility into solutions that enables adaptation for future growth and the evolving needs of the business and its employees.
Meaningful connection to people
A successfully executed workplace design can provide the infrastructure to support and encourage inclusion initiatives, celebrate diversity and promote equity and core people values. A workplace that first and foremost supports its people, is one that can boost morale, encourage productivity and facilitate meaningful connection. Nurturing a positive work culture that celebrates inclusion and diversity is vital to setting new standards in the future of work and attracting and retaining the next generations of employees.
Creating environments where all users can feel confident, valued and empowered is key to enticing employees to actively engage in office activities. This can be achieved by creating various dynamic spatial typologies with innovative furniture selections that support a broad range of team activities, collaboration and innovation. Functional spatial planning for these spaces, in conjunction with a curated finish and colour palette, can increase the comfort level of these spaces.
Considering sustainability in workplace design not only contributes to achieving environmental targets but also creates a deeper connection with people by fostering a sense of pride and well-being. Incorporating eco-friendly materials, biophilic elements and adaptable spaces promotes an engaging, healthier and mindful work environment where employees feel valued and connected to the planet’s future.
Facilitating connection to community
Incorporating finishes, artwork, furniture and materials from the local community can significantly enhance the unique personality and ambience of a workplace fit out and create a more niche design concept. Highlighting local heritage through design elements can foster a deeper connection to the area, making the workspace not just a place to work, but a reflection of the community's identity and values. By integrating local colours, biophilia and history into the interior scheme, the overall workspace design is personalised and engaging for both employees and visitors. This design approach not only supports local economy, artists and tradespeople, but can also help to facilitate engagement with new individuals and clients in the broader community.
Freedom of choice
By incorporating a variety of different space typologies, flexibility and freedom of choice creates a sense of belonging for staff and enables them to align their work settings with their tasks, preferences and personal styles, enhancing productivity and satisfaction. One of the key elements of this approach is integrating freedom of choice and autonomy into the workplace. This involves designing environments that allow employees to choose how and where they would like to work to align with their tasks, preferences and personal styles, enhancing productivity and satisfaction. Design styles include:
- Neurodiverse design: incorporating sensory-friendly spaces and quiet zones to support neurodiverse employees and promote focus and well-being.
- Flexible, hybrid arrangements: providing spaces that accommodate both in-person collaboration and remote work setups, enabling smooth transitions between different working modes.
- Cater for all personality types: offering a mix of open, collaborative areas and private, focused spaces to suit both extroverted and introverted employees.
The impact of Crossroads on future workplaces
GHD’s Crossroads research highlights the critical intersections of global challenges, climate resilience, equity and adaptability. It serves as a guiding framework for designing workplaces that inspire and endure. By embedding these principles into workplace interiors, we will create designs that not only reflect the unique identity and values of businesses, but also contribute to creating a better world for future generations.
From prioritising sustainable materials to supporting inclusive, neurodiverse environments, our approach must align with Crossroads insights by addressing the evolving needs of businesses and communities. By fostering connections to people, culture and place, our designs bring to life workplaces that resonate deeply with those who use them. Guided by these principles, we design today’s workplace to leave a lasting, positive legacy that strengthens businesses, nurtures employees and contributes to a resilient, inclusive future.