Introducing Place Pulse
In this rapidly changing world, mounting pressures from urbanisation, shocks and continuing societal disruption are coalescing to create new and unexpected challenges. These pressures are moulding and shaping communities in dynamic and unpredictable ways; shifting human behaviour in response to the pandemic is indicative of this. With disruption set to continue, past human behaviour no longer paints a reliable picture of what's to come. We need new approaches and deeper, predictive insights that make sense of the complex dynamics shaping our future communities.
Using data to reveal patterns and what's possible
Faced with this uncertainty, we are exploring new solutions and new ways of understanding what makes communities tick. In collaboration with our clients and partners, we are harnessing digital smarts, domain knowledge and a myriad of emerging data sources to move beyond traditional ‘lag’ indicators to dive deeper into community values, attitudes and their expected behaviours, mass individual and merchant spent data and community sentiment to create a complete, temporal picture of any group of people in the context of any given place
This comprehensive data map is overlaid with relevant technical expertise in the areas of economics, community impact assessment and urban design to provide valuable behavioural insights that can be harnessed for placemaking and city planning.
Combining domain knowledge with emerging expertise
By drawing on various data sources in combination with digital expertise, industry experience and deep domain knowledge, Place Pulse helps us respond to diverse urban challenges. By explaining unexpected changes in community behaviour, we can explore emerging patterns and pre-empt potential social and economic impacts.
Over time we will refine our approach to identify new sources of data and intelligence that will reveal further intricacies and a more intimate understanding of past and predicted community behaviour.