People, precincts and planning for mega sporting events
At a glance
Waiting for major venue site decisions and locations should not deter the critical need to start crowd strategy planning well before the opening ceremonies for the upcoming Brisbane 2032 Olympic and Paralympic Games. We can start crowd planning now, drawing on data and lessons from previous events. Crowd movement strategies are pivotal for the success of mega events, which can have an attendance of up to millions of people.Report: People, precincts and planning
Leveraging data to assist with crowd planning
As a global spectacle, the Olympics and Paralympics are expected to draw in millions of attendees, including over ten thousand competing athletes. The key is in leveraging data captured from previous large-scale sporting events as well as recent Games.
The Paris 2024 Olympics anticipated a crowd of 15 million visitors, with two million expected to come from abroad. We can also use insights from the Gold Coast 2018 Commonwealth Games for insights into crowd management systems, pedestrian modelling and transport hub planning.
In our recent report on people, precincts and planning, we discuss how data can help with the detailed crowd planning that is essential for ensuring the community and visiting audience can enjoy the events and everything the region offers during the Games. Key focus areas include:
Venues
Beyond how the venue should be used for the Games, we need to consider how it will be used in the long term. Will the local community be granted ownership and access?
Security
Identifying potential threats and preparing mitigation and response strategies is essential. Technology can help simulate scenarios for security and emergency preparedness.
Transport
With Brisbane 2032 aiming to be climate-positive, we must address travel and network demand efficiently and sustainably. Projects that lower the overall carbon footprint of the Games should be prioritised.
City operations
Exploring how the city operates during Games time in business-as-usual mode and post-event is vital.
Our report is one of a series leading up to the Brisbane 2032 Games, which explores the role of data in Olympics crowd movement planning. Harnessing the power of data and insights can give us a rock-solid foundation for a mega event that is built to deliver a positive legacy.
Learn more in our free report on people, precincts and planning for Brisbane 2032.