CROSSROADS: Building sustainable communities for all generations
At GHD, we understand that resilient, inclusive infrastructure is the foundation of thriving communities. As we confront the challenges of climate change, economic shifts, and rapid urbanisation, the CROSSROADS report offers valuable insights into how strategic infrastructure investments can enhance social inclusion, economic vitality, and quality of life across generations. Based on input from more than 10,000 people across 10 countries, this report highlights the diverse needs and expectations of different age groups in the UK, UAE, Qatar, and beyond.
Explore how we can cultivate shared responsibility, foster optimism, and drive sustainable progress aligned with the unique needs of each region and each generation.
Regional findings
Our findings reveal core priorities and generational expectations in each region:
United Kingdom
Citizens are increasingly focused on sustainability, with 82% encouraging government-led initiatives for climate resilience and clean-energy education. Younger generations — Millennials and Gen Z — prioritise accessible transport and digital connectivity, while Baby Boomers place higher importance on conservation efforts and water-resource protection.
United Arab Emirates
In the UAE, the emphasis lies on water security, diverse housing options, and sustainable mobility, with 85% experiencing the effects of climate change. Younger residents especially support using digital tools to manage utilities, highlighting their appetite for innovation aligned with environmental goals.
Qatar
Qatari residents champion affordable, sustainable housing and advanced transport systems, with 93% backing clean-energy initiatives as a driver for job creation. Generational perspectives reflect a collective vision of urban growth that merges economic progress with environmental practices.
In considering the workplace findings of our CROSSROADS study, it would appear that the move to new working and commuting patterns is an evolving picture… While there is less standardisation in commuting and workplace requirements, and the transition towards a new way(s) of working is ongoing, what is clear is that changing preferences and behaviours are having significant impacts on economic infrastructure and place-making.”